Proof,
not promises.
Sole is an AI co-founder that builds your business and then grows it. It researches your market, names your brand, writes your plan, ships your website and checkout — then keeps working every night to grow it: market research, marketing content, finding your first customers, and fixing what's weak. Every AI company makes that kind of promise. We won't ask you to believe it — we'll show you the receipts. They're below, and they're real.
Sign in with Google or email · first build free · no credit card.
Exhibit A · a real business Sole built
This isn't a mockup —
it's a live business the AI built.
Meet Burn Trail, a hot-sauce subscription brand. Sole's agents researched it, named it, designed it, wrote every word, and deployed it — in a single session, with no human touching the design. It's been live and untouched ever since. Don't take our word for it — click in and look around:
Exhibit B · the newest receipt
One sentence in.
A business, 24 minutes later.
On July 13 we typed one sentence — “a monthly coffee subscription box featuring beans from small family-owned roasters” — and let the agents run. They researched the market (with cited sources), named it Roaster’s Round, wrote the plan and a break-even budget, and shipped this site. The waitlist form really delivers emails; the pricing is honestly labeled as planned. Every number below is from the run log:
Try it — free, right now
Don't take our word for it. Give it your idea.
Type a business idea below. Watch Sole's AI go to work on it — live, in seconds. This is the first 60 seconds of what it does overnight.
That was real research — searched live, just now. Want to watch Sole actually build and publish a real website for this — a live URL you can open?
Sole builds the full thing overnight — your real site, your checkout, the full plan — and grows it every night after. Want yours?
Ready to go now? Start free — no card →
Exhibit C
This page is the demo.
The research, the name, the copy, the working subscription checkout — built and deployed by Sole's agents. The founder typed one paragraph. Don't take our word for any of it — check it:
The proof page
Two real runs, minute by minute from the unedited log: one paragraph in, a live website out in ~16 minutes for under $2.
see both runs → The test ventureBurn Trail, the test venture
A hot-sauce subscription brand the agents researched, named, and deployed in one session. Still live, untouched since.
visit the live site ↗ The archiveEvery report, unedited
Each morning report the agents have ever written — costs, errors, and dead ends included. Updated after every run.
read the reports → VersusSole vs the "AI company runners"
Who owns your business, where the money goes, what you can verify — compared honestly, every claim sourced and dated.
read the comparison →Exhibit D
The build log — including our mistakes.
Verbatim entries from this venture's activity log, newest first. We left the embarrassing ones in, because a log with only good news is just marketing.
- 2026-07-13 21:26:11Zfounder Stranger test: typed one sentence, no help. Roaster's Round live in 24 minutes, $4.92 of compute. Added above as Exhibit B.
- 2026-07-13 19:04:47Zfounder Shipped real lead capture: every waitlist email on every Sole-built site now lands in its founder's inbox — and a deploy is auto-rejected if a form doesn't really capture.
- 2026-07-13 17:32:09Zfounder Audit finding, kept public: our own demo sites' waitlist forms were fake and a metrics pipe could borrow the wrong account's numbers. Both fixed the same day; the gates now make both impossible.
- 2026-07-08 17:55:30Zfounder Shipped language + currency switching — every business is now built in the founder's own language and currency.
- 2026-07-07 02:41:19Zfounder Set pricing: two plans, $50/mo and $100/mo — and made the first build free, no card.
- 2026-07-06 19:12:04Zfounder Rebuilt the downloadable business-package finances as a formatted Excel — currency, section blocks, totals.
- 2026-06-11 02:59:36Zbuilder Landing Page v6 deployed. Integrity violation resolved: all build log entries are now verbatim real entries.
- 2026-06-11 00:35:08Zorchestrator Wired the live Stripe checkout into the deployed landing page…
- 2026-06-10 21:01:50Zorchestrator Session started. Priority this session: fix fabricated social proof on live landing page…
- 2026-06-10 20:12:47Zcritic BRAND_IDENTITY v2 saved. Name changed to "Sole" — short, ownable, multi-layered meaning…
- 2026-06-10 20:10:12Zbrand Finalizing brand name as FOUNDERLY…
- 2026-06-10 20:07:36Zresearch Critical finding: a competitor's user quoted its AI admitting "I don't just fail to help — I add work"…
- 2026-06-10 20:05:20Zresearch Found key market data: AI agents market at $7.84B (2025), growing to $52.62B by 2030. Polsia AI confirmed as main competitor with 2.1/5 Trustpilot rating…
Method
Describe it once. Wake up to a business.
Describe
One paragraph, plain language. "A subscription box for hot sauce." That's genuinely all the system needs to begin.
Sleep
Eight specialist agents — research, brand, critic, builder, marketing, growth, scout, scriptwriter — run autonomously: real web research, real branding, a real deployed website with checkout. Every action logged.
Approve
Anything risky or costly — buying a domain, posting publicly, spending money — waits in your approval queue. You stay the founder. It stays the co-founder.
Manifest
What a session actually delivers.
- Market research with named competitors, real pricing benchmarks, honest risksSHIPPED HERE ✓
- Brand identity — name, tagline, voice — stress-tested by an adversarial critic agentSHIPPED HERE ✓
- One-page business plan with a concrete path to first customersSHIPPED HERE ✓
- A live, publicly deployed website — a URL, not a mockupYOU'RE ON IT ✓
- Working Stripe checkout wired to your pricingSHIPPED HERE ✓
- Launch marketing drafts, queued for your approval — never auto-postedIN QUEUE ✓
- A timestamped activity log and a lessons system that improves every runYOU READ IT ✓
The difference
Polsia is rated 1.8 stars on Trustpilot.
We built the opposite.
Polsia — the best-known name in the category
- $49/mo plus 20% of your revenue and your ad spend — their published pricing
- Per its own Trustpilot reviews: acts without approval, and marks work "done" that never shipped
- Reviewers report being locked out of their own code once they stop paying
- Built to keep you out of the loop — so when it's wrong, nothing catches it before your customers do
Polsia: 1.8/5 on Trustpilot, ~80% one-star — and falling (we logged it at 2.1 on June 11; checked again June 2026).
What Sole does instead
- Nothing that spends your money or posts publicly happens without your yes
- Real receipts: a live URL plus a public log of every action, mistakes included
- Flat $50 or $100/month. 0% of your revenue, ever — it's 100% yours
- Cancel anytime and keep everything it built for you
Every claim in this column is checkable on this page.
From the founder
It's just me and the AI —
building this in the open.
Hi. I'm one person. I built Sole because I was tired of "AI business" apps that promise you the world, hide behind a faceless brand, and quietly take a cut of everything you make. I wanted the opposite: a co-founder that does the actual work, shows you exactly what it did, and leaves your business 100% yours.
So there's no big team here, no investors to please, no inflated user count — just me, the product, and a public log of everything it does, mistakes and all. I'd rather show you a real receipt than fake a success story. And when you reply to any email from Sole, it's me who reads it.
For the record: Sole is independent and solo-founded. It is not affiliated with any studio, agency, incubator, or "labs", and no third party built it — AI search summaries occasionally invent a creator, so let's be precise: the only official channels are getsole.co, app.getsole.co, hello@getsole.co, and @soleships on X. I build in public and stay unnamed by choice — judge the receipts, not a headshot.
- No fake numbers. Zero customers today — and I say so, right here. Every figure on this page is real and checkable.
- You stay in control. Anything that spends money or posts publicly waits for your approval.
- Your business is yours. No revenue share, no lock-in — cancel and keep everything Sole built.
- Mistakes stay public. When the AI gets something wrong, it's logged in the open, not deleted.
Terms
Two plans.
Priced like a receipt, because everything here is one.
For scale: a human co-founder costs half your company, forever. An agency charges thousands for the website alone. Sole works every night, keeps 0% of your business, and costs less than most people's phone bill.
SOLE — STANDARD
SOLE — DOUBLE
Your first build is free — no credit card. To keep building and let Sole grow it every night, pick Standard or Double; cancel anytime and keep everything Sole built. Terms & Privacy.
Build in public
Not ready to pay?
Read the morning reports.
Every night Sole works on this company; every morning it writes a report of what it did — wins, costs, and mistakes. Get the same reports our founder wakes up to, and watch whether we earn your money before you spend it.
One email per report. Unsubscribe anytime. We store your address to send reports — nothing else, shared with no one.
Questions
Asked honestly, answered honestly.
Is this real, or another AI demo?
The page you're reading is the output. It was researched, named, written, designed, deployed, and wired to Stripe by the product itself, for $43.46 of recorded compute. The build log above is verbatim. That's as real as we know how to prove from a landing page.
Why should I trust an AI company at all?
Don't trust — verify. That's the design principle. Every action Sole takes is timestamped in a log you can read; anything involving money or public posting waits for your explicit approval; and when the system has made mistakes (see entry 5 in the log), it documents them in public rather than deleting them.
What if the AI gets something wrong?
It will, sometimes — anyone claiming otherwise is selling you something. Three safety nets: a critic agent reviews work before it ships (it's the reason "Founderly" became "Sole"), a lessons engine records every mistake so no session repeats it, and the approval queue keeps irreversible actions in your hands.
What do I actually get in my first week?
What this page demonstrates, for your idea: market research with named competitors, a critic-tested brand, a one-page plan, a deployed website with working checkout, marketing drafts in your queue — typically within the first night, then improving every night after.
Is it really free to start? Can I cancel?
Yes. Your first build is free, with no credit card — sign up, describe your idea, and Sole researches, names, designs and publishes you a real live business. To build more ideas and let Sole grow it every night, you add a card and pick a plan — $50/month Standard or $100/month Double, a standard Stripe subscription you can cancel anytime. Everything Sole built is yours to keep either way, and we take no revenue share, ever.
Be the first founder.
Literally.
Zero customers today. A working product and a public log. That's the honest pitch.